{"id":34642,"date":"2022-06-15T15:18:47","date_gmt":"2022-06-15T19:18:47","guid":{"rendered":"https:\/\/prensaxtremard.com\/nacional\/ideando-reflexiones-mediaticas-listin-diario\/"},"modified":"2022-06-15T15:18:47","modified_gmt":"2022-06-15T19:18:47","slug":"ideando-reflexiones-mediaticas-listin-diario","status":"publish","type":"post","link":"https:\/\/prensaxtremard.com\/nacional\/ideando-reflexiones-mediaticas-listin-diario\/","title":{"rendered":"IDEANDO &#8211; Reflexiones medi\u00e1ticas | List\u00edn Diario"},"content":{"rendered":"<div id=\"ArticleBody\" style=\"margin-top:10px;\">\n<p><strong>L<\/strong>as empresas que subesti\u00adman los me\u00addios tradicio\u00adnales y le dan prioridad a los medios di\u00adgitales a la hora de desa\u00adrrollar sus campa\u00f1as publi\u00adcitarias, tambi\u00e9n deber\u00edan darle el mismo tratamiento a sus asuntos de relaciones p\u00fablicas cuando surgen las crisis o cuando desean ex\u00adponer sus notas sociales an\u00adte los lectores.<\/p>\n<p>Si los medios tradiciona\u00adles no son valiosos para ha\u00adcer efectiva la publicidad de productos y servicios, tampoco deber\u00edan serlo pa\u00adra difundir las noticias so\u00adbre los mismos. Pero tam\u00adpoco deber\u00edan serlo para hacer cre\u00edbles sus informa\u00adciones cuando pretenden adicionarles cr\u00e9ditos a sus notas.<\/p>\n<p>Validan la utilidad de las redes sociales para sus es\u00adfuerzos publicitarios, pero a la hora de hacer cre\u00edbles sus informaciones de RRPP, tienen que apelar a los me\u00addios tradicionales.<\/p>\n<p>Nadie niega el creci\u00admiento de la comunica\u00adci\u00f3n digital. Nadie cues\u00adtiona su efectividad para proyectar y segmentar los esfuerzos de comunica\u00adci\u00f3n de las empresas y sus productos.<\/p>\n<p>Lo que se cuestiona es que muchos expertos pla\u00adnificadores entiendan que s\u00f3lo pueden navegar y te\u00adner \u00e9xito utilizando es\u00adte recurso, olvidando que hasta en los pa\u00edses su\u00adpercomunicados y s\u00faper avanzados en tecnolog\u00eda, como Estados Unidos, los presupuestos de publici\u00addad son compartidos. Las estrategias contemplan a uno y a otro. De manera que subestimar la publici\u00addad tradicional es un gran error porque ning\u00fan me\u00addio sustituye a otro, sino que se integran y se com\u00adplementan.<\/p>\n<p>El cr\u00e9dito de lo digital, en t\u00e9rminos noticiosos, siempre est\u00e1 sujeto a duda. Cuando las noticias llegan a las redes sociales siempre se procura comprobar su vera\u00adcidad en un medio tradicio\u00adnal \u2013 versi\u00f3n digital- y eso tiene un valor insustituible en la carrera por construir marca y posicionamientos s\u00f3lidos.<\/p>\n<p>Pienso que vale la pe\u00adna hacer reflexiones y re\u00adconsideraciones que no menosprecien a nadie a la hora de desarrollar cam\u00adpa\u00f1as masivas de publi\u00adcidad. Que se distribuya de manera equitativa la inversi\u00f3n publicitaria to\u00admando en cuenta los argu\u00admentos expuestos relacio\u00adnados con la valoraci\u00f3n de los medios y su credibili\u00addad en el mercado.<\/p>\n<\/p><\/div>\n<p><a href=\"[\"><\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Las empresas que subesti\u00adman los me\u00addios tradicio\u00adnales y le dan prioridad a los medios di\u00adgitales a la hora de desa\u00adrrollar sus campa\u00f1as publi\u00adcitarias, tambi\u00e9n deber\u00edan darle el mismo tratamiento a sus asuntos de relaciones p\u00fablicas cuando surgen las crisis o cuando desean ex\u00adponer sus notas sociales an\u00adte los lectores. Si los medios tradiciona\u00adles no son [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[173],"class_list":["post-34642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacional","tag-nacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IDEANDO - Reflexiones medi\u00e1ticas | List\u00edn Diario &#8211; Prensa Xtrema RD<\/title>\n<meta name=\"description\" content=\"Con Francisco Villanueva, noticias al instante de todo el pais y el mundo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prensaxtremard.com\/nacional\/ideando-reflexiones-mediaticas-listin-diario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDEANDO - Reflexiones medi\u00e1ticas | List\u00edn Diario &#8211; 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