\n
Como la mayor\u00eda de las industrias en el mundo, la publicitaria tambi\u00e9n ha sido v\u00edctima de la terrible crisis econ\u00f3mica que ha provocado la pandemia.<\/p>\n
Todos los presupuestos se derrumbaron y todas las proyecciones se quedaron en los planes de agencias y anunciantes.<\/p>\n
Las facturaciones de las\u00a0 grandes y las peque\u00f1as agencias de publicidad\u00a0 colapsaron e hicieron tambalear su existencia. Muchas cerraron. Otras redujeron su n\u00f3mina y empezaron a operar con un m\u00ednimo de sus recursos humanos.<\/p>\n
Lo propio ha sucedido con los medios : sus facturaciones se han debilitado estrepitosamente y han afectado a due\u00f1os, empleados y productores. Muchos espacios de televisi\u00f3n han tenido que descontinuar su difusi\u00f3n y muchos medios impresos han tenido que cerrar, digitalizar sus ediciones impresas o achicar sus p\u00e1ginas transformando sus formatos. El desplome editorial y el televisivo ha sido catastr\u00f3fico.<\/p>\n
No obstante, y a pesar de que la mayor colocaci\u00f3n en los medios proviene de las agencias publicitarias y por ende heredan consecuentemente\u00a0 todo lo que suceda en \u00e9stas, es necesario consignar que la diferencia entre unos y otros descansa en el hecho de que las agencias son orquestadoras de campa\u00f1as y los medios son receptores de anuncios.\u00a0<\/p>\n
Los medios captan lo mucho o lo poco de toda la industria, haya o no haya crisis; Pero las agencias solo responden por lo que son capaces de captar de sus clientes. Y siempre ser\u00e1 m\u00e1s f\u00e1cil recibir una colocaci\u00f3n que vender una campa\u00f1a. Por tanto, la peor parte de la crisis la han sufrido las agencias.<\/p>\n<\/p><\/div>\n
<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"Como la mayor\u00eda de las industrias en el mundo, la publicitaria tambi\u00e9n ha sido v\u00edctima de la terrible crisis econ\u00f3mica que ha provocado la pandemia. Todos los presupuestos se derrumbaron y todas las proyecciones se quedaron en los planes de agencias y anunciantes. Las facturaciones de las\u00a0 grandes y las peque\u00f1as agencias de publicidad\u00a0 colapsaron […]<\/p>\n","protected":false},"author":1,"featured_media":29363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-29362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacional"],"yoast_head":"\n
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